Fresh food brands rarely venture into real-time sports analytics. Avocados From Mexico is doing exactly that with ‘Prediction Pit,’ a Big Game activation that blends live football data with a hyper-realistic AI avatar and a steady stream of guacamole inspiration.
At the center is the Guac Guru, a digital version of Rob Riggle, offering evolving predictions, player insights and banter that updates as the week and the game unfold.
The experience uses predictive tools from SportsDataIO, putting pro-grade stats in front of fans who already watch with a second screen close by.
‘Prediction Pit’ runs thousands of simulations for each game and refreshes them as real-world variables change, from depth chart updates to weather. Fans can check in anytime for personalized predictions tied to their favorite teams or players, each delivered as a sharable video.
On game days, it shifts into a live mode, inviting viewers to ask the Guac Guru what might happen next quarter and enter to win avocados for a year. The result mirrors how football is consumed now, with attention moving naturally between the TV and a phone.
Guacamole remains central to the experience. Alongside the stats, Riggle shares team-specific recipes for all 32 professional teams, leaning into regional pride with local twists like pimento cheese or brisket ends. For Avocados From Mexico, the aim is to turn data into something useful and enjoyable.
As Alvaro Luque, president and chief executive officer of Avocados From Mexico, says, the brand is using AI to deepen fan connections while giving people one more reason to make guacamole part of game day.
The work was developed with digital experience agency 270B, extending a multi-year effort to build an always-on Big Game platform that fans can return to throughout the season.