Where exactly is this paradise?

Santa Rosalía: French charm meets Baja grit

Before you reach Bahia Concepcion, you’ll hit Santa Rosalía, an odd but lovable town that feels like Baja and a tiny slice of Normandy had a love child. Once a French-run copper mining hub, Santa Rosalía still sports wooden colonial buildings, a wrought-iron church designed by Gustave Eiffel (yes, that Eiffel), and some of the best baked goods this side of the border, thanks to its still-thriving French bakery, Panadería El Boleo. It’s a great pit stop for fuel — both the car and carb-loading kind — before continuing south.
Mulegé: The Baja town that time forgot

Just south of Santa Rosalía, Mulegé is a palm-filled oasis town tucked along the Mulegé River. With its dusty streets, sleepy cantinas, and a historic mission perched on a hill, it’s the kind of place that makes you want to throw your phone into the sea and never return to “real life.” Here, you can stock up on essentials at the local mercado, grab fish tacos at Asadero Dany’s, and meander through the Mission Santa Rosalía de Mulegé, which dates back to the 18th century. It’s also a great place to grab last-minute supplies before hitting the beaches of Bahia Concepcion. Craving craft beer and a pizza? Mulege Brewing Company is the local bar in town. Grab a seat outside underneath the big Baja sky and catch up with other road warriors who are making the same epic journey.
Playa Santispac: Front-row seats to paradise

Of all the beaches along Bahia Concepcion, Playa Santispac is the quintessential stop. With soft sand, shallow warm water, and ample space for RVs and campers, it’s a favorite among road trippers. Parking right on the beach is the norm here, and for a small fee (usually around 200 pesos per night), you can wake up with your toes practically in the Gulf of California If you’re not the camping type, there are palapa rentals, and for those who prefer their margaritas served with a side of shade, Armando’s, the beachside restaurant, delivers strong drinks and seafood fresh from the bay.
How long does it take to explore the bay?
Driving the coastline of Bahia Concepcion takes about an hour, but let’s be real — you’ll be stopping constantly, either to take photos or to impulsively jump into the water. The bay is lined with small beaches, each with its own character: Playa Coyote is beloved by snowbirds who’ve mastered the art of slow travel, while Playa El Burro is a mix of rustic rentals and one laid-back palapa bar. Playa Escondida (aptly named) requires a little more effort to reach, but is one of the most beautiful beaches you’ll see along the drive.
What to know before you go
- Cash is king. Many places, including the beach camping spots, don’t take credit cards, so bring pesos.
- Cell service is spotty. Embrace the digital detox.
- Stock up in Mulegé. Once you hit the bay, grocery options are minimal, so grab your provisions before heading south.
- Be mindful of tides. Some beaches get a little tight at high tide, so check where you park that RV.
- Bring snorkel gear. The water is ridiculously clear, and you’ll want to take advantage of it.
The drive of a lifetime

Having driven the Baja Peninsula top to bottom and back again, I can say with certainty that Bahia Concepcion is one of those rare places that makes you wonder if you should just stay forever. There’s something about watching the sunrise over the bay, sipping a coffee brewed on a camp stove, and knowing that the hardest decision of the day is whether to nap in a hammock or paddle to a nearby island.
If you’re looking for adventure, solitude, and the kind of off-the-grid beauty that travel dreams are made of, skip the resort scene and head to this wild, wondrous slice of Baja. Just be warned — you may never want to leave.