A view of the bustling Los Ayala beach with food stalls, umbrellas, and tourists enjoying the sun and sand.
A view of the bustling Los Ayala beach with food stalls, umbrellas, and tourists enjoying the sun and sand.

Los Ayala, Nayarit: An Authentic Coastal Getaway

Tucked along the Riviera Nayarit, Los Ayala is a peaceful coastal village that offers visitors a more relaxed and authentic Mexican beach experience. Away from the crowds of larger tourist destinations, this charming town boasts natural beauty, tranquil beaches, and a deep cultural history. Here’s what awaits you in Los Ayala.

Serene Beaches and Natural Landscapes

Los Ayala’s main attraction is Playa Los Ayala, a picturesque beach with soft golden sand and calm, warm waters. Ideal for swimming, snorkeling, or simply soaking up the sun, the beach provides a peaceful atmosphere that stands in contrast to the more crowded tourist spots in Nayarit. Surrounded by verdant hills, the scenery offers a perfect backdrop for a rejuvenating getaway.

Children enjoying the warm waters of Los Ayala beach, with the scenic backdrop of small fishing boats and distant islands.
Children enjoying the warm waters of Los Ayala beach, with the scenic backdrop of small fishing boats and distant islands.

As you walk along the beach in the morning, you’ll often come across local fishermen selling freshly caught fish right on the sand. The sight of gleaming fish on display, straight from the ocean, is part of Los Ayala’s charm. Visitors can purchase fish directly from the fishermen, taking part in the village’s tradition of enjoying fresh, locally sourced seafood.

Activities in Los Ayala

Although Los Ayala is known for its tranquil atmosphere, there’s no shortage of activities for visitors:

A colorful fruit stand offering fresh pineapples and coconuts, adding to the vibrant atmosphere of Los Ayala beach.
A colorful fruit stand offering fresh pineapples and coconuts, adding to the vibrant atmosphere of Los Ayala beach.
  • Snorkeling & Water Sports: The clear, gentle waters make Los Ayala a great spot for snorkeling. Local boat tours are available to take you to nearby coves and reefs where you can explore colorful marine life.
  • Day Trips to Neighboring Villages: Located near Rincón de Guayabitos and La Peñita, Los Ayala is a perfect base for exploring neighboring towns. These destinations offer vibrant markets, additional beaches, and more opportunities to explore local culture.
  • Local Markets: For an authentic cultural experience, visit the weekly Tianguis market in La Peñita. Here, you can shop for handmade crafts, traditional clothing, and local produce while interacting with local artisans and vendors.
  • Hiking and Nature Walks: Los Ayala is surrounded by scenic trails that offer hiking opportunities through tropical forests. These hikes often lead to panoramic views of the Pacific coast or hidden waterfalls.

Savoring Local Cuisine: From the Beach to the Streets

Los Ayala’s dining scene is a mix of fresh seafood, traditional Mexican dishes, and the lively street restaurant culture. One of the most exciting culinary experiences is enjoying fresh fish sold directly on the beach by local fishermen. Many visitors buy the fish and take it to a local palapa restaurant where it can be grilled to perfection, creating a meal that is as fresh as it gets.

A wheelbarrow filled with freshly harvested shellfish, showcasing the abundance of local seafood in Los Ayala.
A wheelbarrow filled with freshly harvested shellfish, showcasing the abundance of local seafood in Los Ayala.

Beachside palapas serve up delicious seafood dishes like ceviche, shrimp aguachile, and the regional favorite, pescado zarandeado, a marinated fish grilled over an open flame. Eating with your toes in the sand, listening to the sound of the ocean, is a quintessential Los Ayala experience.

The village is also home to a bustling street restaurant scene. Small taco stands and family-owned restaurants line the streets, offering mouth-watering options like tacos al pastor, grilled seafood, and hearty plates of enchiladas or quesadillas. The smells of grilling meat and spices fill the air, and it’s easy to find a delicious, budget-friendly meal while wandering the streets of Los Ayala in the evening.

Cultural History and Local Life

Los Ayala, like much of Nayarit, is steeped in indigenous and colonial history. The region was home to the Cora and Huichol indigenous groups, known for their intricate beadwork, art, and spiritual traditions. The small village retains its traditional Mexican charm, with family-owned businesses and a tight-knit community that welcomes visitors with warmth and hospitality.

A local vendor resting under the shade at Los Ayala beach, selling fresh fish and a variety of beach toys to tourists.
A local vendor resting under the shade at Los Ayala beach, selling fresh fish and a variety of beach toys to tourists.

Throughout the year, Los Ayala celebrates various religious and cultural festivals, such as Semana Santa (Holy Week), where the town comes alive with processions, music, and street food. These celebrations provide visitors with an authentic insight into the local way of life.

Accommodations in Los Ayala

Los Ayala offers a range of accommodations, from budget-friendly casitas (small houses) to beachfront bungalows and vacation rentals. Most lodging options are modest, family-run establishments that provide a comfortable stay with a personal touch. For those seeking more amenities, nearby Rincón de Guayabitos offers larger hotels and resorts.

How to Get There

Los Ayala is located about 90 minutes north of Puerto Vallarta International Airport. Visitors can reach the village by car, taxi, or bus. The drive along the coast offers breathtaking views of the Pacific and the lush countryside.

If you’re coming from Guadalajara, it’s approximately a four-hour drive. Buses also regularly run from Puerto Vallarta and other regional hubs, making Los Ayala easily accessible.

A friendly vendor offering traditional Mexican candies and sweets along the sandy shores of Los Ayala.
A friendly vendor offering traditional Mexican candies and sweets along the sandy shores of Los Ayala.

Safety and Travel Tips

Los Ayala is a safe and welcoming village, known for its close-knit community and relaxed atmosphere. Standard travel precautions apply, such as safeguarding personal belongings and avoiding isolated areas at night.

The best time to visit Los Ayala is during the dry season from November to April, when the weather is ideal for beach activities. During the summer months, the village experiences more rain, but this also brings fewer crowds and lower prices, making it a great option for budget-conscious travelers.


Los Ayala, Nayarit offers visitors an opportunity to experience a more tranquil and authentic side of Mexico’s Pacific coast. From buying fresh fish on the beach to enjoying the vibrant street restaurant scene, this coastal village provides a unique blend of natural beauty, cultural richness, and culinary delight. Whether you’re seeking adventure or simply a peaceful escape, Los Ayala has something to offer.